Product design
Polyvision table
Product Design Project
Bucharest. 2014
product design & photography by Createlier
This unique concept was designed to create a spectacular environment around the dining area. The 6 pyramids that hold the table top seem to pierce it, but in fact, each pyramid consists of 2 separate modules: the lower one, with structural role, that is screwed beneath the table top; and the upper one that is attached by inserting its base into a very thin groove cut into the table top. The upper part of the module can be used as a flower vase, napkin holder or simply decorative table wear. The upper module can be detached from the table for cleaning or if you just want to have more space in the center or use a table cloth. All these mirrored facets come together to create Polyvision, a table for the visionaries.
Molecule 5 Electrolux
Molecule 5 - Molecular Kitchen Design
Product Design Contest Project
Bucharest. 2012
Electrolux Design Lab 2012 - digital mobility -
product & graphic design concept by Createlier
We were part of Electrolux Design Lab 2012, a home appliance design contest regarding digital mobility. We created Molecule 5, an intelligent molecular kitchen for you to control with your smartphone or smart pad. The concept was born thinking of the problems faced regarding daily nutrition inside the era of speed, information and technology. It has become expensive, unhealthy, fast and not the least, pleasureless. Molecule 5 is a home appliance that creates unique culinary experiences in your everyday life, taking care of your health, time, space, budged and being friendly with the environment.
Molecule 5 not only takes care of the user’s needs, but concentrates on one’s wishes, taking a turn on emotional design.It is based on the concept of molecular gastronomy, that is also refered to as ‘techno-emotional cuisine’ and it is thought to be the food of tomorrow, beeing a branch of the ‘haute-cuisine’.
Molecule 5 has 5 main functions: storing, ordering, preparing, serving and recycling. it uses specially created food packages which are stored in the back compartment and are ordered online weekly. The packaging is water soluble and it is mechanically unwrapped and dissolved before cooking. The food is served in a 100% biodegradable table set which is thrown together with the food waste after eating.The food precessing area is provided with molecular gastronomy tools. After cooking, the food is presented on the serving area located beneath the portable smartpad, along with a notification on the user’s smartphone. After eating, the table set is placed on top of the recycling pad, disposed in the recycling compartment and pressed. Because the containings of the recycling compartment are fully organic and 100% biodegradable, the compartment is used to produce compost which is periodically taken away to be used as a fertilizer for agriculture.This way, Molecule 5 gives back to the environment.
Turning back to our troller, it's biological nutrient is sustained by the 100% recycled and recyclable textile Ecoalf fabric, whereas the technical part is composed of an alloy micro-mobility tricycle frame that unfolds, in order to begin a new life cycle of the product, turning into a scooter. The scooter may be ridden also while the troller is being used, yet also after the textile compartment has been deteriorated and must be thrown away. The change from troller to scooter is very simple, as the upper textile compartment is attached to the lower base using an E-chain zipper.
3 WHEELER
CRADLE TO CRADLE TO CRADLE DESIGN
Product Design Project
Bucharest. 2012
Cradle to cradle design - troller/scooter
product & graphic design project by Createlier
3WHEELER is an ecological troller that turns into a scooter, a smart product based on the cradle to cradle principle. 'What is that?', you would say:
Cradle to Cradle design is a biomimetic approach to the design of products and systems. It models human industry on nature's processes viewing materials as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature's biological metabolism while also maintaining a safe, productive technical metabolism for the high-quality use and circulation of organic and technical nutrients.
Farmec - Doina Line Rebranding
Rebranding Graphic Design Concept
Bucharest. 2014
Farmec - Doina Line
rebranding concept & graphic design by Createlier
Farmec is the oldest and one of the best cosmetic companies in Romania. The line 'Doina' contains the oldest products of the company, launched first in 1965 and very well known among the romanian women consumers. Sadly, the company did not pass through any rebranding process ever since it was first founded. We developed this rebranding concept in order for the amazing features of the products to be better represented by a fresh new contemporary image.
Currently, the targeted market of the product is the over 40 women segment. These are women who already know the features of the product since it was released on the market in 1965. Due to the lack of interest regarding the packaging and graphic innovation, the look of the product is currently unnatractive, this fact making it difficult for the brand to target new markets with other types of consumers. This
rebranding aimes to create a new target for the brand: the acces among the 18-35 women consumers. The new look created fo the products contained into the Doina line will maintain the Farmec company values, which are tradition and naturalness. The source of inspiration are the traditional french cosmetics, with a retro-luxe look. We developed a special edition for the Doina line, using this vintage trend that is very fashionable among international cosmetic brands. The special edition of this line will mainly adress women with ages between 18 and 35, fashion and vintage lovers. The packaging will have a much more contemporary and luxurious approach, all this using retro elements to maintain the element of tradition of Farmec company.