createlier

Visual Identity & Branding Graphic Design Project
Los Angeles. 2014
Beverly Hills Tours and Transportations

visual identity & branding concept by Createlier

The projects target was to outline the company's values and targeted market. Beverly Hills Tours & Transportation is a high-end concierge and transportation company based in Los Angeles. The visual identity is simple and posh, so it is easy to see it anywhere and distinguish it. It's black & white, so it's got plenty of class and elegance. We specifically used a "sans serif" font because we were aiming for that contemporary visual poise, to describe the company's luxury approach. It was designed with 2 different fonts in order to reveal a very important feature: personalised, custom premium services. The logo is round, well, because it's just very trendy these days, but mainly because it suggests a global approach when we speak about the company's features. The "X" inside the circle shows on one hand seriosity and proficiency, on the other a fluent, connective and adaptive company profile. As for the central "B", that is their own individuality displayed, something for the ego, the "B" in black for the high-end society to be known by. The slogan used to describe their services, "luxury by choice" was conceived to be neat and simple, easy to recognise and memorise. This reveals the premium range of activities, no matter one's luxurious needs and truffles. Choose your own, it's all luxury.